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Achieving success through servant leadership

Published: May 24, 2017
Wayne Marshall, vice president of UF Health North, speaks during the hospital’s ribbon-cutting ceremony May 10. View Larger Image

Wayne Marshall reflects on his path to UF Health North and shares his excitement about the new hospital.

There’s something about Bob Seger’s vocals and the electric guitar riffs in the classic rock song “Mainstreet” that Wayne Marshall can’t get enough of. It’s his all-time favorite tune and the type of music he seeks out when looking to kick back and relax.

It’s part of the “old school” preference that exemplifies a lot of Marshall’s persona — a calm, easygoing man who values tradition and basks in nostalgia, yet continues to seek growth and exudes excitement about the future. That balance, along with a host of other qualities, allows Marshall to succeed as the leader of one of the most talked about health care ventures in Northeast Florida.

Marshall is vice president of UF Health North. He’s led the campus since 2013, when UF Health Jacksonville CEO Russ Armistead tapped him to oversee the construction and start-up of the medical office building.

Now, staff are celebrating the opening of the campus’ second building — a 92-bed inpatient tower that brings much-needed health care coupled with convenience to residents of North Jacksonville, Nassau County and Southeast Georgia. They now have a hospital to call their own.

“I was honored to be asked to take the lead up here by Russ and the senior leadership team,” Marshall said. “It’s been a huge success. For example, we exceeded our projected emergency room volumes on the third day. And it’s been nonstop since then.”

Originally from upstate New York, Marshall attended college in Maryland before joining the Air Force. He was stationed at Andrews Air Force Base in Maryland and then at McGhee Tyson Airport in Tennessee, working as an independent duty medic. In that role, he provided direct care for officers, noncommissioned officers in training and other staff affiliated with the military’s academic and active duty presence.

“I learned a great deal in that role. There’s not much that’s better than providing patient care,” said Marshall, who still maintains his paramedic certification. “It’s something different every day.”

Marshall served for 23 years and retired in 2004 as a chief master sergeant. That same year, he moved from Tennessee to Florida and began working at UF Health Jacksonville as director of nursing operations. He later became clinical director of nursing at the Pavilion and eventually took over as division director for the Emergency Department and Trauma, including flight operations and disaster preparedness.

In all his roles, Marshall believes it’s been important to surround himself with great people. He said that’s what helped ease his transition to UF Health North.

“I had to go in with a lot of trust because this was a brand new experience for me. I’ve been fortunate to have great staff,” he said. “If I don’t know something, I’m not afraid to ask. I learn something different every day in this job.”

His immediate goal is to have a fully functioning intensive care unit by mid-July, and the Labor and Delivery unit open in mid-August. Also, patient satisfaction will continue to be a top priority. Marshall cites the heavy focus on hospitality as a key reason patients hold such a favorable view of UF Health North.

“You can have the shiniest building and the greatest medical technology, but if you don’t have the right people there, all of that doesn’t mean anything,” he said. “We want to provide patients with a welcoming and attentive experience.”

That aim is symbolic of three core principles Marshall has carried with him throughout his career and keeps in the forefront at UF Health North, where leaders are already looking at future plans for two additional bed towers and another medical office building.

“Those principles are integrity, service before self and excellence in all you do,” Marshall said. “These were the core values taught to me by the Air Force. They are what we lived by, and they stick with me today.”

For more information, please contact:
UF Health Media Relations
904-244-3268